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If you have listened to Chip and Gini’s advice in the past, you are carefully tracking your team’s time to understand how much it costs you to serve your clients.

One of the things that you might discover is that you’re spending a lot of time on internal meetings and conversations — something that you may not have considered when you set the initial price for the engagement.

What do you do now? A recent question from an agency owner wondered if they would need to double a client’s retainer to capture the hidden costs.

Chip and Gini discuss how to handle this challenge for existing accounts, as well as how to look at internal staff time for client work generally.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio