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You are here: Home / The Agency Leadership Podcast / ALP 166: The One Magic Agency Business Metric

ALP 166: The One Magic Agency Business Metric

September 26, 2022 by Chip Griffin Leave a Comment

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Wouldn’t it be great if there was a single metric that you could use to measure the health of your agency business? You could set one KPI to keep an eye on and ensure that you were successful.

Unfortunately, no silver bullet exists.

In this episode of the Agency Leadership Podcast, Chip and Gini discuss some of the more popular “single number” metrics that some advocate — and then explain why they may not be the best for your purposes.

Don’t worry, Chip and Gini also talk about what you should be paying attention to and how you can leverage some of the popular metrics to help you get there.
[read the transcript]

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About Chip Griffin

Chip Griffin is the founder of SAGA and creator of the Build to Own approach, helping PR and marketing agency owners get more profit, time, and choices from the businesses they run. Full bio

Filed Under: The Agency Leadership Podcast

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