Does your agency need a fractional CFO, COO, or head of HR?
That’s the question that Chip and Gini explore in this week’s episode — along with follow-up questions of what to look for in these outside advisors.
These fractional roles have become popular positioning tactics, including for agencies themselves who may position their offering as a Fractional CMO service. But is it more than marketing-speak? And what is the right way to get the help that you need as an agency leader?