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Does your agency need a fractional CFO, COO, or head of HR?

That’s the question that Chip and Gini explore in this week’s episode — along with follow-up questions of what to look for in these outside advisors.

These fractional roles have become popular positioning tactics, including for agencies themselves who may position their offering as a Fractional CMO service. But is it more than marketing-speak? And what is the right way to get the help that you need as an agency leader?

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio