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A question recently popped up in the Spin Sucks Community for an organization looking to implement a communications measurement program for the first time.

Chip and Gini took the opportunity to explore how to set up useful reporting for client work, as well has how your agency can communicate those results most effectively to your clients.

Measurement isn’t easy, but it doesn’t need to be hard either. There are lots of great resources available. This episode will help you to build or improve your own framework for reporting that should lead to better results, happier clients, and improved retention.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio