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Do you know what your clients really value from their relationship with your agency? Often we know that we are creating real value for a client, but it isn’t always aligned with the value that they see.

For example, clients may be looking to get something off of their own plates or relieving some logistical headache more than the actual results you produce.

In other cases, they may be looking for external validation or a fresh set of eyes.

The more you understand about why a prospect decides to say “yes” to your agency, the better you can tailor the work (and reporting) that you provide to match.

Remember that it is important to be both effective (in our expert opinion) but also deliver the results (or pain relief) that our clients are seeking.

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About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio