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Chip and Gini put this talk off for as long as they could, but many listeners have come to them during the past few weeks asking if they believe a recession is likely and what they should do to prepare their agencies for one.

The truth is that the things that you should do to prepare for a possible recession are the same things that you should be doing to run a successful agency during the good times.

The only difference is that you might want to be slightly more cautious and build in just a little more flexibility. That’s it. Don’t go overboard investing in the good times or cutting back in the lean ones.

In this episode, Chip and Gini share their perspectives, including what has gone wrong for them in the past — and how you can make sure that you are communicating effectively with your team, clients, and prospects during turbulent times.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio