Sometimes clients just won’t take their agency’s expert advice. There’s nothing inherently wrong with that — after all, we can only offer advice.
But how should you handle it when they ignore your recommended course of action? When should you push back — and how should you do it?
Chip and Gini explore this topic and talk about the importance of understanding the root cause of the client’s objection or desire to proceed differently. With that information in hand, it becomes much easier to figure out your own next steps.