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You know you should be creating content to help promote and position your agency, but what kind of content should you be producing?

In this episode of the Agency Leadership Podcast, Chip and Gini look at both the substance and delivery method to help you better understand what works — and what doesn’t.

As prolific content creators themselves, the co-hosts talk about some of the mistakes that they have made (and how to avoid them). They also discuss how content can be used not just to attract new business, but also to improve client retention and assist in recruiting talent.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio