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Chip and Gini often get asked what size is the right size for an agency. Is there a magic number for revenue or employees that works best?

Of course, the answer is the same as the one that the co-hosts end every episode of the Agency Leadership Podcast with: It Depends.

The truth is that there are many more important factors to consider than how much you bill or how many people you employ. Chip and Gini discuss how you should think about agency size — and why you shouldn’t be looking for a secret formula to give you the answer.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio