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In this week’s Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss the importance of creating and managing budgets for agency client projects, including both retainer and one-time work.

The discussion was prompted by a tweet by Karl Sakas that urged agency leaders to include project management costs in their budgets.

This topic is something that Chip as written about previously on the Agency Leadership Hub, including why project budgets are important and how to create an accurate client project budget.

Chip and Gini discuss how projects serve as building blocks for overall agency profitability, the challenges in properly tracking project costs, and items that can be easily overlooked when building those budgets. They also have a robust discussion about how to bill for some of the less glamorous aspects of agency work to better maintain the relationship.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio