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Pricing experts provide lots of advice on how agencies should price their services. Some approaches promise greater profits but do come with some added risk.

In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why you should master basic, traditional agency pricing before you advance to some of these more advanced techniques.

The co-hosts explain that you need to make sure you can price for at least minimum profitability before you move on to maximizing the profit potential of each engagement.

They also review the need to understand the true risks you are shouldering when you adopt a creative pricing model, and how to make sure that you are prepared for the results regardless of the outcome.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio