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The mental image that many agency owners have when thinking about selling their agencies often differs from the reality that they experience.

In this episode, Chip and Gini share some of the difficult truths that agency owners may end up confronting if they decide to sell to or merge with another agency.

The co-hosts discuss why it is important to build an agency you are happy to own and treat selling as the icing on the cake rather than the primary objective.

If you’re looking for insight into the agency M&A process and don’t want a sugar-coated perspective, this episode is for you.

[read the transcript]

About Chip Griffin

Chip Griffin is the founder of SAGA and creator of the Build to Own approach, helping PR and marketing agency owners get more profit, time, and choices from the businesses they run. Full bio