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Some agency leaders have seen what works for Saas (Software as a Service) companies and assume they should be doing the same thing to grow their own businesses.

While there may be things to learn from how SaaS businesses generate leads and close new accounts, the reality is that agencies are fundamentally different businesses that usually require a different approach to business development.

In this episode, Chip and Gini explain how the two types of businesses are different, but they also offer ways to use the insights you may glean from studying SaaS marketing.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio