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Many agency experts advocate the idea of “niching down” to accelerate business growth.
In this episode of the Agency Leadership Podcast, Chip and Gini explore the benefits of specializing and finding a focus.
At the same time, the co-hosts emphasize that being focused doesn’t necessarily mean limiting yourself to 1 or 2 industries. There are many ways to express your specialization and target a narrower set of ideal clients.
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