Podcast: Play in new window | Download (Duration: 21:16 — 17.6MB) | Embed
Subscribe: Google Podcasts | Email | RSS | More
A recent post on Reddit questioned why clients leave their agencies, so Chip and Gini decided to tackle the topic on this episode of the Agency Leadership Podcast.
Usually, agency-client relationships don’t end for one simple reason, but rather an accumulation of factors. Some of those can be traced back to the process of winning the business, while others may develop along the way.
Chip and Gini argue that agency leaders should focus their efforts on addressing the things that they can to improve retention, but accept the fact that sometimes an account will leave for reason’s out of the agency’s control.
Leave a Reply