A popular topic for many agency gurus is the idea that you should stop trading time for money.
Yet that’s exactly what agencies do.
What they really mean is that you shouldn’t charge by the hour. While there are good arguments against hourly billing, it’s not something that you should reject out of hand.
In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich review why hourly billing often doesn’t work, but also when you should consider using it.