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You are here: Home / The Agency Leadership Podcast / ALP 142: Let’s talk about trading time for money

ALP 142: Let’s talk about trading time for money

February 21, 2022 by Chip Griffin Leave a Comment

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A popular topic for many agency gurus is the idea that you should stop trading time for money.

Yet that’s exactly what agencies do.

What they really mean is that you shouldn’t charge by the hour. While there are good arguments against hourly billing, it’s not something that you should reject out of hand.

In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich review why hourly billing often doesn’t work, but also when you should consider using it.

[read the transcript]

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About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio

Filed Under: The Agency Leadership Podcast

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