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In the latest episode of the Agency Leadership Podcast, Chip and Gini discuss non-traditional revenue streams for PR and marketing agencies.
First, the pair address tax law changes related to meals and entertainment expenses — something that will impact many agency owners.
Next, Chip and Gini look at how agencies can go beyond retainer and project revenue to find opportunities in education, training, products, and software.
They also explore the pros and cons of partnering with startup companies in exchange for equity.
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