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You are here: Home / The Agency Leadership Podcast / ALP 139: Common mistakes agencies make when pursuing new business

ALP 139: Common mistakes agencies make when pursuing new business

January 31, 2022 by Chip Griffin Leave a Comment

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Most agencies want to do whatever it takes to win new accounts. There is a natural urge to please prospects and demonstrate your expertise to get that contract signed.

There are some common mistakes that agencies make, especially in the excitement that comes around a pitch or proposal.

Chip and Gini explore some of the mistakes they have seen made, as well as how they suggest avoiding them.

[read the transcript]

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About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio

Filed Under: The Agency Leadership Podcast

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