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In this episode, Gini Dietrich shares some of her experience embedded with a client to help agencies understand the other side of the agency-client equation.

Many agency leaders haven’t been on the client side, so it is useful to have some perspective about how they perceive some of the things that we think of as standard operating procedure or best practices.

Not surprisingly, some of the things that frustrate agency owners may be different from how the client looks at the same things.

Listen in for some insight to consider, as well as some tips on how to handle specific situations.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio