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Agency owners so often hear about the importance of not just being order-takers and finding ways to be more strategic by understanding a client’s real challenges and opportunities.

And that’s absolutely true.

But that doesn’t mean that you should veer outside of your lane into areas where the client doesn’t want you to go — or worse where you don’t have the expertise to do well.

Understanding where those boundaries are will give you the room you need to expand your engagements and the value that you provide, while not becoming something that you’re not.

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio