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For the first episode of the Agency Leadership Podcast for 2019, Chip Griffin and Gini Dietrich discuss how to use a virtual assistant, in-house help, or other solutions to relieve the burden of repetitive tasks.

Agency owners and executives need to maximize the impact of their own time, which means prioritizing which tasks they need to do themselves versus those that can be delegated or outsourced.

Unfortunately, bad help is sometimes worse than no help at all. So understanding what to farm out — and how to manage those resources — represents an important skill to hone.

Chip and Gini share some of their own experiences and the lessons they have learned along the way.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio