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You always hear that everyone in your business should be making the best, highest use of their time. But one of the biggest offenders of this objective are the agency owners themselves.

How often have we found ourselves doing low value administrative work that we could easily have someone else do? Perhaps we do it to “save money” or because it is just easier or because we don’t trust someone else to do it as well as we do.

The reality is that agency owners need to start with themselves in the drive to improve efficiency and profitability. Tracking the things that you do that aren’t as valuable as the hourly rate that you command will help you identify the things that you should delegate.

In this episode, Chip and Gini talk about how to identify these tasks, determine the best candidates to get off your plate, and the impact it can have on you and your business.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio