Podcast: Play in new window | Download (Duration: 26:47 — 22.0MB) | Embed
Subscribe: Google Podcasts | Email | RSS | More
Agencies need to be managed. Not just by their own leaders, but by their clients.
Being managed by the client doesn’t mean that you’re simply an order-taker. Active management by the client tends to ensure better results and stronger relationships.
In this episode, Chip and Gini discuss why it matters so much and what good management looks like.
Leave a Reply