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In this week’s podcast, Chip Griffin and Gini Dietrich explain why agencies might want to avoid the prolific production of proposals for prospects.

Instead, Gini lays out the example of how her own agency handles the business development process to build stronger client relationships.

Along the way, the co-hosts explore a range of challenges in the business develop, client relationship, and proposal creation process — along with practical advice on how to handle them. And a few funny stories along the way.

[read the transcript]

About Chip Griffin

Chip Griffin is the Founder & CEO of the Small Agency Growth Alliance (SAGA) and a longtime agency owner and executive. He helps PR and marketing communications agencies build better businesses. Full bio