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Agencies need to be managed. Not just by their own leaders, but by their clients.

Being managed by the client doesn’t mean that you’re simply an order-taker. Active management by the client tends to ensure better results and stronger relationships.
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Small agencies can increase their capabilities and bandwidth by partnering with other small agencies and freelancers. But what are the tricks to doing this successfully?
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Agency leaders often seem fixated on trying to discover the exact budget that a prospective client has available to spend with them.
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Clients frequently clamor for their agencies to do more. But how do you decide when it makes sense to expand your capabilities — and when you should say no?
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Successful agencies consistently find ways to evolve their offerings. This requires increasing skills and knowledge for you and your team.
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On this episode of the Agency Leadership Podcast, Chip and Gini discuss different agency pricing methodologies to help you determine which model or combination of models is the right fit for your business.
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This week on the Agency Leadership Podcast, Chip and Gini discuss the drawbacks to pricing wars, and how you can extract fair value for your services as an agency. They go into the dangers of undervaluing what you provide solely to get new customers in the door, because not only will it hurt your bottom line, but it can have a negative impact on the industry as a whole.
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This week on the Agency Leadership Podcast, Chip and Gini talk about how to make a living while doing something you love. It can be difficult to get to a place where you’re both happy with what you do, and also getting compensated well, but it’s far from impossible. They discuss their past experiences, both the good and the bad, and share what they have learned along the way.
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