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In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why you need to let go, what you should be looking to give up, and how to do it effectively without losing the secret sauce that helped you grow to where you are today.
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Chip and Gini discuss how you should think about agency size — and why you shouldn’t be looking for a secret formula to give you the answer.
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In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why you should master basic, traditional agency pricing before you advance to some of these more advanced techniques.
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It is not uncommon for agencies to hire other agencies to do work for them. Unfortunately, sometimes that comes with the lead agency telling the subcontractor that they won’t be paid until the ultimate client pays.
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In this episode, Chip and Gini share some of the difficult truths that agency owners may end up confronting if they decide to sell to or merge with another agency.
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Some agency leaders have seen what works for Saas (Software as a Service) companies and assume they should be doing the same thing to grow their own businesses.
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In this episode of the Agency Leadership Podcast, Chip and Gini explore the benefits of specializing and finding a focus.
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A recent post on Reddit questioned why clients leave their agencies, so Chip and Gini decided to tackle the topic on this episode of the Agency Leadership Podcast.
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Don’t respond to an RFP unless you can have a conversation and get your questions answered. That’s the simple advice from Chip Griffin and Gini Dietrich in this Agency Leadership Podcast episode.
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Podcast: Play in new window | Download (Duration: 23:07 — 19.1MB) | Embed

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In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich review why hourly billing often doesn’t work, but also when you should consider using it.
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