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Chip and Gini frequently hear from PR agency owners who want to move beyond just offering media relations services, but aren’t sure how best to do it.
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Agency owners can be reluctant to involve employees or contractors in managing financial aspects of their businesses, especially anything that involves access to bank accounts or credit cards.
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In this episode, Chip and Gini discuss why the time and money spent on awards may be misplaced.
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Like many of us, agency owners can fall into the trap of believing that tools solve problems.
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Agency owners frequently lament to Chip and Gini that their employees don’t have a proper sense of urgency and don’t seem to work hard enough.
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Do you have a plan for what others should do if you should suddenly become unavailable due to illness, accident, or even death?
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Most agencies depend on vendors and contracts to help provide at least some of the results that their clients expect.
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Regular listeners know that Chip and Gini aren’t fans of most agency RFP processes and believe that most of them should be avoided.
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In this episode, Chip and Gini share their thoughts on how to acquire your earliest clients.
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The communications world has been abuzz with discussion about the impact that AI-generated content may have on their roles.
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