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We all have companies and entrepreneurs that we look up to, but that doesn’t mean that we should aspire to be just like them.
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What should agencies advise clients with regard to Twitter today? It has obviously been a very turbulent couple of weeks since Elon Musk took over, but what does that mean for communicators?
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It’s great to have goals and objectives — both for your agency and for your team members. But many agency leaders don’t set and implement them correctly.
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As small agencies grow, individual team members usually begin to take on direct reports — often for the first time in their careers.
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Chip and Gini share some of their experiences in working internationally as an agency, including things that you should consider before you take the leap and the benefits of doing so.
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In this episode, Chip and Gini explore the real cause of the revenue roller-coaster and what agency owners can (and should) do about it.
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Podcast: Play in new window | Download (Duration: 20:04 — 16.6MB) | Embed

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If you have listened to Chip and Gini’s advice in the past, you are carefully tracking your team’s time to understand how much it costs you to serve your clients.
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Does your agency need a fractional CFO, COO, or head of HR?
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In this episode of the Agency Leadership Podcast, Chip and Gini discuss some of the more popular “single number” metrics that some advocate — and then explain why they may not be the best for your purposes.
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Podcast: Play in new window | Download (Duration: 22:50 — 18.8MB) | Embed

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How should you handle it when clients ignore your recommended course of action? When should you push back — and how should you do it?
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