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ALP 152: What kind of content should you create to market your agency?

May 23, 2022 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/agencyleadership/ALP_5-16-22.mp3

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In this episode of the Agency Leadership Podcast, Chip and Gini look at both the substance and delivery method to help you better understand what works — and what doesn’t.
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Filed Under: The Agency Leadership Podcast

ALP 151: Letting go as an agency owner

May 16, 2022 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/agencyleadership/ALP_5-9-22.mp3

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In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why you need to let go, what you should be looking to give up, and how to do it effectively without losing the secret sauce that helped you grow to where you are today.
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Filed Under: The Agency Leadership Podcast

ALP 150: How big should my agency be?

May 2, 2022 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/agencyleadership/ALP_150_How_big_should_my_agency_be__1.mp3

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Chip and Gini discuss how you should think about agency size — and why you shouldn’t be looking for a secret formula to give you the answer.
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Filed Under: The Agency Leadership Podcast

ALP 149: When to get creative with pricing your agency’s services

April 25, 2022 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/secure/agencyleadership/ALP_4_18_22.mp3

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In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why you should master basic, traditional agency pricing before you advance to some of these more advanced techniques.
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Filed Under: The Agency Leadership Podcast

ALP 148: Payment terms for agency subcontractors

April 18, 2022 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/secure/agencyleadership/ALP_148_Payment_terms_for_agency_subcontractors_1.mp3

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It is not uncommon for agencies to hire other agencies to do work for them. Unfortunately, sometimes that comes with the lead agency telling the subcontractor that they won’t be paid until the ultimate client pays.
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Filed Under: The Agency Leadership Podcast

ALP 147: The reality of selling your PR or marketing agency

April 11, 2022 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/secure/agencyleadership/ALP_3_28_22_The_reality_of_selling_your_PR_or_marketing_agency_2.mp3

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In this episode, Chip and Gini share some of the difficult truths that agency owners may end up confronting if they decide to sell to or merge with another agency.
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Filed Under: The Agency Leadership Podcast

ALP 146: Why SaaS marketing tactics probably won’t grow your agency

March 28, 2022 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/secure/agencyleadership/ALP_146_3_14_22_1.mp3

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Some agency leaders have seen what works for Saas (Software as a Service) companies and assume they should be doing the same thing to grow their own businesses.
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Filed Under: The Agency Leadership Podcast

ALP 145: Does your agency need to find a niche?

March 21, 2022 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/secure/agencyleadership/ALP_145_3_10_22_1.mp3

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In this episode of the Agency Leadership Podcast, Chip and Gini explore the benefits of specializing and finding a focus.
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Filed Under: The Agency Leadership Podcast

ALP 144: Why do agencies lose clients?

March 14, 2022 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/secure/agencyleadership/ALP_144_Why_do_agencies_lose_clients__3_3_22_1.mp3

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A recent post on Reddit questioned why clients leave their agencies, so Chip and Gini decided to tackle the topic on this episode of the Agency Leadership Podcast.
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Filed Under: The Agency Leadership Podcast

ALP 143: Conversations are key to successful RFP responses

March 7, 2022 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/secure/agencyleadership/ALP_143_Conversations_are_key_to_RFPsrecorded_2_17_22_1.mp3

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Don’t respond to an RFP unless you can have a conversation and get your questions answered. That’s the simple advice from Chip Griffin and Gini Dietrich in this Agency Leadership Podcast episode.
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Filed Under: The Agency Leadership Podcast

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