The Agency Leadership Podcast Archives

ALP 81: It’s time for agencies to pivot back to long-term planning

October 25, 2020 by Chip Griffin Leave a Comment

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We now know enough that we can look out further on the horizon for growth and opportunities

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ALP 80: How agencies can combat Zoom fatigue

October 24, 2020 by Chip Griffin Leave a Comment

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The problem isn’t the technology, it’s the meetings

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ALP 79: 9 ways to price your agency’s services

October 23, 2020 by Chip Griffin Leave a Comment

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On this episode of the Agency Leadership Podcast, Chip and Gini discuss different agency pricing methodologies to help you determine which model or combination of models is the right fit for your business.
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ALP 78: Why agency price wars are a bad idea

October 22, 2020 by Chip Griffin Leave a Comment

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This week on the Agency Leadership Podcast, Chip and Gini discuss the drawbacks to pricing wars, and how you can extract fair value for your services as an agency. They go into the dangers of undervaluing what you provide solely to get new customers in the door, because not only will it hurt your bottom line, but it can have a negative impact on the industry as a whole.
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ALP 77: Chasing Money vs Pursuing Passion as an Agency Leader

October 21, 2020 by Chip Griffin Leave a Comment

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This week on the Agency Leadership Podcast, Chip and Gini talk about how to make a living while doing something you love. It can be difficult to get to a place where you’re both happy with what you do, and also getting compensated well, but it’s far from impossible. They discuss their past experiences, both the good and the bad, and share what they have learned along the way.
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ALP 76: The role of your team in selling agency services

October 20, 2020 by Chip Griffin Leave a Comment

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On this episode of the Agency Leadership Podcast, Chip and Gini talk about business development, sales responsibilities, and the importance of defining the roles your team members play in contributing to the growth of the agency.
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ALP 74: How to raise your agency’s profile in the industries it serves

October 19, 2020 by Chip Griffin Leave a Comment

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To be hired, you have to be known. Chip and Gini discuss how you can make sure that your targeted prospects know about and respect you and your team before they even become clients.

Getting noticed means figuring out where those prospects “live” and what media they consume. Then you must get creative about how you get your name and expertise in front of them.
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