Shonali Burke educates and trains public relations pros to use modern media more effectively. Later this week, she will be hosting an online boot camp for communicators. In this episode of Chats with Chip, we discuss her Social PR Launchpad event, where she promises to help “unleash your inner superhero.”
Of course, we cover a wide range of other topics, too, with a particular focus on a shared passion of ours: measurement. In fact, Shonali is the founder of the #measurepr Twitter chat and serves as a tireless advocate for improved assessments of all communications efforts.