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Shonali Burke educates and trains public relations pros to use modern media more effectively. Later this week, she will be hosting an online boot camp for communicators. In this episode of Chats with Chip, we discuss her Social PR Launchpad event, where she promises to help “unleash your inner superhero.”

Of course, we cover a wide range of other topics, too, with a particular focus on a shared passion of ours: measurement. In fact, Shonali is the founder of the #measurepr Twitter chat and serves as a tireless advocate for improved assessments of all communications efforts.

You can find Shonali on the web or on Twitter as @shonali, and I encourage you to follow her for lots of great insights.

About Chip Griffin

Chip Griffin is the founder of SAGA and creator of the Build to Own approach, helping PR and marketing agency owners get more profit, time, and choices from the businesses they run. Full bio