FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / AMP Up Your Digital Marketing / #55: How to Use LinkedIn to form B2B Relationships
album art: AMP Up Your Social Media

#55: How to Use LinkedIn to form B2B Relationships

November 6, 2015 by Glenn Gaudet Leave a Comment

http://traffic.libsyn.com/fir/fir-ampup-55.mp3

Podcast: Play in new window | Download (Duration: 25:06 — 12.3MB) | Embed

Subscribe: Google Podcasts | Email | RSS

Greg Cooper is a LinkedIn coach and trainer located in Bristol. He works with small to medium sized business to find new opportunities using LinkedIn as one of the key tools. He runs regular public courses aimed at individuals, business owners, and sales and marketing teams which are designed to increase individual productivity and encourage a more joined-up and effective approach to business development. Greg recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize LinkedIn to make connections and build relationships online.

“Comment on the posts of the people you want to influence. It’s a mechanism to show up on their radar, and it’s a way of building the relationship.”

GA Greg Cooper Image

Greg discusses tips for using LinkedIn to form B2B relationships and create new opportunities:

  1. The larger your network, the more opportunities you can find. It’s very important to build out your network but, at the same time, to keep it relevant. Link up with people beyond just those you’ve personally met but with discrimination enough to stay within your own niche.
  2. The key to building your profile beyond your network is being active. It’s like going to a party with your nice clothes on but never talking to anybody. There’s a ‘status update’ on LinkedIn like other social media sites, and you’ll want to interact and engage to keep your profile active.
  3. Use updates as well as published posts. Your status updates are different, shorter posts than a published post. You’ll want to continually do status updates as well as published posts. Your published posts can be up to 40,000 characters and helps you to demonstrate your expertise as more of an opinion piece.
  4. Use blogs on your website but also on LinkedIn. Copy your blog from your website and put it in your LinkedIn profile with a sentence on the bottom about where the piece originated from. Google will know which is the original one, so you won’t be penalized.
  5. Your blog is not a sales pitch. Share something that is valuable to your audience. These can be done once enough and can even be as short as 500 words, but always be sure to avoid pitching sales to your customers, or you’ll risk losing their engagement.  

Greg would love to hear from you! Connect with him on LinkedIn or Twitter.

Subscribe and get the AMP UP Your Social Media podcast on iTunes or listen below. Tweet about the show using #AUYSM or Tweet at us @AMPUPSocial. AMP UP Your Social Media is a proud member of the FIR Podcast Network.

About Greg Cooper

GA Greg CooperHailing from the UK, Greg Cooper acquired his degree in Psychology from the University of Bristol. Some of his projects include We Dig Mondays, a community initiative by members of the Plus Your Business Academy (a digital media training zone) to restore the image of Mondays to its rightful place as the most exciting day of the week for self employed entrepreneurs and small business. Some of his interests also include tennis, cooking, and the theatre.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP – Empower your employees, partners and resellers to amplify your social media.

 

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • FIR B2B #46: LinkedIn's B2B Marketing Chief Tells What Works
  • FIR B2B #107 - What LinkedIn's Latest Sales Research Says About the State of B2B Marketing
  • FIR B2B #87: A LinkedIn Exec's 2018 Sales and Marketing Predictions

About Glenn Gaudet

Glenn Gaudet, host of AMP Up Your Social Media, brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startup to $1 Billion in sales. Full bio

Filed Under: AMP Up Your Digital Marketing Tagged With: AMP Up Your Social Media, B2B, GaggleAMP, Glenn Gaudet, Greg Cooper, LinkedIn

Share Your Comments on AMP Up Your Social Media

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.