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Though we recorded this the afternoon of game six, the Blackhawks won the Stanley Cup that evening!

Go Blackhawks!

The parade was yesterday and more than two million people descended on Soldier Field (which only seats 61,500) to celebrate with the team.

There is something to say about Chicago and its sports teams: We love them here.

This week, we’ve added a new feature on the show called IPR Must Knows. It will be an ongoing feature and we’d love for you to participate. Use the hashtag #iprmustknow if there is a story you’d like us to cover. We’ll add it to our list!

And this week…

IPR Must Knows

• Twitter announces you can send DMs longer than 140 characters starting on July 1.
• Facebook has changed its algorithm to put more placement on the things where you spend the most time. Creepy or cool? Joe wrote a nice piece about it.
• A new Flipboard-like app is coming to Apple this summer with the new iOS9.

The Industry Must Change

The meat of our show is about the industry that needs to change. And it’s not just PR, it’s advertising, too.

On Medium, Gareth Kay talks about the advertising agency model that is dying and about it’s evolution.

On his own blog, Stephen Waddington talks about the PR industry and the lack of evolution.

Both of these, of course, are not new conversations, but we acknowledge there has been a remarkable period of change and it’s time for everyone to grow, innovate, and produce.

This could mean we recommend things where we don’t have expertise. For instance, communicators may recommend paid media. Advertisers may recommend inbound marketing. And marketers may recommend earned media.

The evolution is not only about incorporating new tactics and new technologies, but also about doing what’s best for the organization…not what’s in your own best interest.

We’d love to hear what you think.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio

About Joe Thornley

Joseph Thornley, co-host of Inside PR, is CEO of Thornley Fallis and founder of 76engage. He is a past Chair of the Canadian Council of Public Relations Firms. Full bio

About Martin Waxman

Martin Waxman, MCM, APR, is a digital, social media, and communications strategist and LinkedIn Learning instructor. He conducts AI research, leads social media workshops, and teaches digital strategy. He writes a Digital Marketing Trends newsletter on LinkedIn, is one of the hosts of the Inside PR podcast and can be found on Twitter @martinwaxman. Full bio