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There are tremendous opportunities to tell the story of your school through mobile living streaming apps. You can potentially provide the public with opportunities to catch a glimpse into the life of leadership; show prospective students tours of facilities; and take the viewers inside the classroom. Mobile live streaming apps also present new challenges, particularly around the topics of privacy and cyberbullying.

On episode 37 of FIR on Higher Education, University of Michigan Director of Social Media Nikki Sunstrum will talk about how she is thinking through these opportunities and challenges. Specifically, we’ll cover:

– Takeaways from the University of Michigan’s use of mobile live streaming apps to date

– The differences between Meerkat and Periscope

– Thinking through a live streaming strategy

– Potential opportunities

– Privacy and cyberbullying matters

In my reports section, I discuss an article written by two academics on the disruption within higher education and why marketers / communicators need to work on having a clearly defined value proposition.

About Nikki Sunstrum

Nikki Sunstrum is the Director of Social Media at the University of Michigan. She oversees strategies for all social media accounts used by all departments and schools of the university. Focused on taking the “shiny” out of social, Nikki is an advocate of goal related application and collaboration. She can be found on Twitter @nikkisunstrum.

About Kevin Anselmo

Kevin Anselmo, host of FIR on Higher Education, is the Founder and Principal of Experiential Communications and the creator of the Media Training for Academics program. He helps brands within academia – whether individual or corporate – communicate with stakeholders. Full bio