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Perhaps you are looking to launch a new content marketing strategy at your school. Or maybe you want to re-evaluate your current content strategy. Where do you begin? How do you create the type of content that will educate and inform targeted audiences and support overall business / institutional objectives?

Joe Pulizzi, founder of the Content Marketing Institute, answers such questions on episode #36 of FIR on Higher Education. Among the topics we discuss:

• What actually is content marketing
• The value of an editorial mission statement
• Measuring content impact
• Using online courses as content marketing collateral

Whether you have a content strategy in place or are thinking about creating one in the future, you will not want to miss out on hearing Joe’s insights.

In our reports section, I discuss how university presidents’ compensation can potentially be a communications matter and impact the perception of an institution.

About Joe Pulizzi

Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.   Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.

About Kevin Anselmo

Kevin Anselmo, host of FIR on Higher Education, is the Founder and Principal of Experiential Communications and the creator of the Media Training for Academics program. He helps brands within academia – whether individual or corporate – communicate with stakeholders. Full bio