FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / FIR B2B / #32: Is Content Marketing Working Against You?
album art: FIR B2B

#32: Is Content Marketing Working Against You?

August 28, 2015 by Paul Gillin Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_32.mp3

Podcast: Play in new window | Download (Duration: 36:59 — 33.9MB) | Embed

Subscribe: Google Podcasts | Email | RSS

Is your content marketing strategy actually undermining your ability to present a consistent message to your customer? A recent post on the Content Standard suggests it does. Author Ted Karczewski says too many B2B organizations take a siloed approach to content marketing, failing to communicate between different business units and thus presenting a fragmented image to the outside world. They’d be better off simply buying ads, he says. We think he has a point.

General Electric continues to experiment with new media. We applaud the company for its new #DroneWeek campaign, which not only tests Periscope, but also shows the potential of drones to change our perspective on the way businesses operate.

It’s time for B2B marketers to get serious about mobile. Marketers may have so far dismissed Snapchat and WhatsApp as being the domain of teenagers, but these platforms have unique value that can’t be overlooked. They are the fastest-growing apps on the Internet; can B2B marketers afford to ignore them? Viber is one mobile platform that’s specifically targeting B2B. With half of all Web traffic now coming from mobile devices, we think more are in the wings.

MarketingProfs has a great infographic that draws comparisons between the way Netflix presents content and the way B2B marketers probably ought to. Our hosts don’t fully agree that the analogy holds, but they do concur that giving customers a way to consume information any way they want and at any time is a desirable goal. Are you tagging your content to make it easy to organize? That’s table stakes.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • Digital & Social Media Certificates for Agencies & Professionals
    DIGITAL INDIA #096 : MAKING CONTENT MARKETING WORKING FOR YOU IN 2017
  • Passport Travel Marketing & PR #003: Content Marketing
  • FIR B2B #113: How One Former Journalist Crossed the Chasm to Content Marketing

About Paul Gillin

Paul Gillin, host of FIR B2B, is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. Full bio

Filed Under: FIR B2B Tagged With: content marketing, General Electric, infographic, MarketingProfs, mobility, Netflix, Periscope

Share Your Comments with FIR B2B

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.