Today’s panel includes Christopher Barger, Senior VP of Global Programs at Voce Communications (a Porter Novelli company); Gerry Corbett, CEO and founder of Redphlag, a marketing, branding, and PR consultancy (and former president of the Public Relations Society of America), and David Spark, founder of brand journalism company Spark Media Solutions. We talked about these topics:
- The 2016 Edelman Trust Barometer, which found the trust gap widening between informed publics and the mass population.
- A post from Jay Baer that offers brands three pieces of advice when tempted to offer “thoughts and prayer” when tragedy strikes or a celebrity dies.
- Sports Stadium, a new app (for iOS only so far) from Facebook that seeks to become your second screen during sporting events.
- The diversity issues arising from the boycott of the Oscars over a second consecutive year of all-white acting nominees, including a look at the issue in other industries and how PR and communicators can play a role in addressing the situation.
- Why do PR trade publications devote so much space to job announcements?
- Michigan Governor Rick Snyder has hired two PR firms to help with PR needed as a result of the Flint, Michigan water crisis. Will it help. Could it help?
- Dan York reports on efforts to bring the Internet to populations without connectivity or financial means to afford it.
Links to the source material for this episode are on Delicious.
Special thanks to Jay Moonah for the opening and closing music.
About this week’s panel
Christopher Barger is Senior Vice President of Global Programs at Voce Communications, a Porter Novelli company, helping clients around the world develop and execute social media strategies. Christopher has been in the Porter Novelli family since 2011, arriving after nearly seven years of leading social media programs at Fortune 50 companies, and has a decade and a half’s experience building corporate communications strategies. Before joining PN, Christopher was director of global social media at General Motors, building the company’s social media program and leading its presence across multiple social networks. Christopher also previously managed social media initiatives and corporate communications for IBM, serving from 2005-2007 as that company’s first “Blogger-in-Chief” and playing the pivotal role in the development of IBM’s social media program. Christopher is the author of the book “The Social Media Strategist” (McGraw Hill, 2012), and was a contributor to Forbes’ CMO Network through his blog, “The Social Media Report.” He and his family are proud to call the Detroit area home. Catch him on Twitter @cbarger.
Gerry Corbett is Chair and CEO of strategic communications consulting firm Redphlag LLC., Founder and Partner of Wise Counsel, and CMO of real estate tech startup Producers Forum, Inc. in Palo Alto. He also is an award winning career coach, blogger and Past Chair & CEO of the 32,000 member Public Relations Society of America, having served as Chair and CEO in 2012. Gerry is a versatile branding, marketing, public relations and communications executive and coach having served four decades in senior marketing and communications roles at Global Fortune 100 firms and earlier in his career in aerospace engineering and information technology with Silicon Valley firms and NASA.
David Spark is a veteran tech journalist and founder the brand journalism firm Spark Media Solutions. Spark has worked with brands such as IBM, Microsoft, HP, and Indycar Racing. He’s reported on the tech scene for more than 18 years in more than 40 media outlets, and is the author of “THREE FEET FROM SEVEN FIGURES: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows” available at ThreeFeetBook.com.