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#3: The importance of executive communications

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Welcome to episode three, where we discuss one of our favorite topics:  Executive communications.

In this episode, we discuss:

  • Research that supports how executive communication can drive employee engagement;
  • Thoughts on Starbucks CEO’s letter to his associates on the day the stock market tanked last summer;
  • Our view on Yahoo CEO Marissa Mayer’s announcement that she’s taking limited time off for her maternity leave;
  • And some ideas and tips on how to improve executive communications at your organization.

Links mentioned in this episode:

http://www.washingtonpost.com/news/business/wp/2015/08/24/starbucks-chief-sent-a-bizarre-memo-telling-baristas-to-be-nicer-because-of-the-stock-market/

http://www.inc.com/justin-bariso/starbucks-ceo-sent-an-extraordinary-email-to-employees-due-to-the-stock-market-c.html

http://v2comms.com/news-post/mayer-reminds-us-that-shareholders-arent-the-only-pr-stakeholders/

http://andthencomms.com/2014/12/01/dear-ceo-about-that-end-of-year-letter-youre-sending-to-your-employees/

 

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About Sharon McIntosh

Sharon is president of And Then Communications. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently Sharon served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide.

About Sharon Phillips

Sharon Phillips is principal of Sharon Phillips Communications, which focuses on employee engagement and corporate communications strategy and support. Prior to relaunching her consultancy in 2014, she served as director of Global Internal Communications at PepsiCo.

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