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In this episode:

News & Trends

Twitter stock took a hit as the company announced disappointing earnings and continues to struggle with increasing member activity. Could Twitter become acquisition bait or, even worse, the walking dead? It’s looking like a distinct possibility if this company doesn’t refocus its efforts on creating a great user experience. It’s too beholden to Wall Street right now.

Special Guest: Josh Bernoff

Josh Bernoff is well known to the community of social media aficionados as co-author of the best-selling book Groundswell and a highly visible Forrester Research analyst for many years. Last year he left Forrester and struck out on his own, setting up a website called Without Bullshit that attacks jargon, corporate doublespeak and vacuous communications. Having read more than 10,000 press releases during his career, he has no shortage of material and he appears to have hit a nerve. A recent post about 10 writing trips and the psychology behind them logged more than 100,000 page
views in a little more than three days. Josh believes the companies that succeed will be those that are honest, forthright, original and personal in the
way they communicate.

Josh is working on a book about how to write without BS. It’s a topic he’s passionate about, and that comes through in this interview.

Follow Josh on Twitter.

About Paul Gillin

Paul Gillin, host of FIR B2B, is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. Full bio

About Eric Schwartzman

Eric Schwartzman is co-host of FIR B2B. Eric is a digital savvy public relations executive, the founder of social media training provider Comply Socially and online newsroom management service iPressroom and best-selling coauthor of Social Marketing to the Business Customer. Full bio