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In this episode we interview Beth Nyland on how to turn corporate speak into something you love to write and your employees love to read.

Beth, who leads her communications consulting firm, Spencer Grace, has extensive experience in writing and editing, marketing and internal communications, and branding and business development. Beth’s career spans both corporate and agency work and as a lead instructor for Words for Work Story Studio Chicago she helps individuals and organizations strengthen their business writing.

Beth discusses how internal communicators can make their mark as “corporate poets” by using alliteration, repetition and near rhyme to make writing memorable.  She outlines the pre-writing checklist she uses in her writing classes and discusses the importance of developing a verbal identity for organizations so all leaders and communicators are speaking together as a united voice. Beth tackles the challenge we as communicators face regularly — balancing leaders’ demands with our role as employee advocates. Listeners will leave the podcast with Beth’s top writing tip that has helped guide her business communications over the years.

Beth can be reached at bnyland@spencergrace.com, or via Twitter @bethnyland.

About Sharon McIntosh

Sharon is president of And Then Communications. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently Sharon served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide.

About Sharon Phillips

Sharon Phillips is principal of Sharon Phillips Communications, which focuses on employee engagement and corporate communications strategy and support. Prior to relaunching her consultancy in 2014, she served as director of Global Internal Communications at PepsiCo.