In this episode we interview Beth Nyland on how to turn corporate speak into something you love to write and your employees love to read.
Beth, who leads her communications consulting firm, Spencer Grace, has extensive experience in writing and editing, marketing and internal communications, and branding and business development. Beth’s career spans both corporate and agency work and as a lead instructor for Words for Work Story Studio Chicago she helps individuals and organizations strengthen their business writing.
Beth discusses how internal communicators can make their mark as “corporate poets” by using alliteration, repetition and near rhyme to make writing memorable. She outlines the pre-writing checklist she uses in her writing classes and discusses the importance of developing a verbal identity for organizations so all leaders and communicators are speaking together as a united voice. Beth tackles the challenge we as communicators face regularly — balancing leaders’ demands with our role as employee advocates. Listeners will leave the podcast with Beth’s top writing tip that has helped guide her business communications over the years.
Beth can be reached at email@example.com, or via Twitter @bethnyland.