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Eric Schwartzman, an early contributor to the “For Immediate Release” podcast, has written a new book, “The Digital Pivot,” and discussed it with Shel and Neville. In the book, Eric explains what successful digital marketers do differently. We also discussed the benefits of podcasting, which are covered in Eric’s book as well.

From the Amazon description of the book:

We are living through a time of unprecedented migration, from analog to digital business practices. Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits.

Through real-world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you’ll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future.

Drawing on his experience leading online marketing programs for clients such as Toyota, UCLA, Marine Corps, US Dept. of State, LA Opera, and dozens of small and midsize companies, Eric walks you step-by-step through the process of pivoting to digital marketing.

This all-in-one, practical playbook covers everything you need to know to about the people, processes, and technology that power a successful digital business

About our Conversation Partner

Eric Schwartzman is a digital marketing consultant, entrepreneur, and author of The Digital Pivot: Secrets of Online Marketing and Social Marketing to the Business Customer. His Digital Pivot Program helps clients grow their businesses two to five times in six to twelve months by implementing his 4-Step Digital Pivot Framework.

Eric has led digital marketing initiatives for Boeing, Britney Spears, Cirque du Soleil, Johnson & Johnson, North American Aerospace Defense Command (NORAD), the Olympics Games, the US Dept. of State, and dozens of small and midsize companies. He ran promotions at a global PR agency, founded a content management SaaS platform provider with clients such as Dunkin’ Donuts, Linkedin, NVIDIA, and Verizon, and oversaw the center for digital innovation at a $1B company where he led pivots from homegrown to enterprise software and developed an online marketplace.

Eric is an award-winning podcast producer and host of The Earned Media Podcast and the B2B Lead Gen Podcast. His library of on-demand digital marketing training courses has more than a quarter-million enrollees worldwide.

Eric has been featured in Adweek, Business Insider, Forbes, Hollywood Reporter, PR Week, Variety, and VentureBeat. He lives in Santa Monica, California with his wife Celia, son William, and his dog Ace. Eric enjoys tennis, performing arts, gallery exhibitions, and BBQ.

Connect with Eric on Twitter.

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

About Neville Hobson

Neville Hobson is a communicator, social strategist, consultant, digital change agent, writer, and podcaster. He is co-founder and co-host of the 'For Immediate Release' podcast. Since 2000, his career has focused on working with organisations globally to help them leverage his experiences, knowledge and subject-matter expertise of social networks, social media marketing, analytics and insights reporting, to create and build foundations for authentic engagement and to expand online reach and influence. Full bio