FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / Thought Leader Life / #111: Phoebe Chongchua & Jacob Warwick on How Important Is It to Be Authentic?

#111: Phoebe Chongchua & Jacob Warwick on How Important Is It to Be Authentic?

April 6, 2016 by Mitchell Levy Leave a Comment

http://traffic.libsyn.com/fir/FIRThoughtLeaderMM-111.mp3

Podcast: Play in new window | Download (Duration: 42:16 — 19.3MB) | Embed

Subscribe: Google Podcasts | Email | RSS | More

ken_hazen

In this episode, Mitchell Levy, Chief Aha Instigator of the Aha Amplifier(http://AhaAmplifier.com), with his co-host for the month, #ThoughtLeader Jacob Warwick, a content marketing and communications specialist and brand storyteller, sits down with #ThoughtLeader Phoebe Chongchua, a multimedia brand journalist and consultant, to discuss the importance of storytelling and brand authenticity in the millennial generation.

Human beings are storytellers. We tell stories to explain what life means and to teach ourselves important lessons. Brands also have their own stories: ones of success, connection, and satisfaction. Brand storytelling has begun to take shape. It’s true that every company has a story, but only a few know how to tell theirs. The story is what matters.

If brands know how to tell effective, transparent, and powerful stories, they are able to attract the right clients and grow their business. They need to share the “why” behind their brand. They have to create stories that don’t read like advertising or marketing copies. They have to let consumers meet their CEO and the team.

Over the years, the ever-changing roadblocks and challenges in a fast-paced organization make leadership a difficult role to have. One of the simplest changes that help you make more connection with your workforce is being yourself — your authentic you! Don’t act like someone you’re not. You’ll lose the respect of your employees and peers.
To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of AhaMessages from the episode. See more in the “Aha Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com.

• Sounds very trite, but a brand can only tell an authentic story if they know their audience, their avatar. @PhoebeChongchua #TLL
• Visual content is simply statistically more important than any other type of content that marketers are doing. @jacobwarwick #TLL
• Stories that are not authentic will fall upon deaf ears and defy blind eyes. @PhoebeChongchua #TLL
• To be a #ThoughtLeader in today’s world, you need to be authentic, trustworthy, and transparent. @happyabout #TLL

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • Thought Leader Life Podcast Album Art
    #114: Sarah Nagel and Jacob Warwick on Authentic Marketing
  • Thought Leader Life Podcast Album Art
    #110: Jacob Warwick & Mitchell Levy on Millennial Authenticity
  • ALP 27: Your agency’s most important client — itself

About Mitchell Levy

Global Credibility Expert Mitchell Levy (https://aha.pub/MitchellLevy) is a TEDx speaker and international bestselling author of over 60 books. A general theme heard from the clients he's ghostwritten books for and the hundreds of thought leaders he's created credreels for is that he's "unconsciously competent at clarifying your message". https://firpodcastnetwork.com/team_member/mitchell-levy/

Filed Under: Thought Leader Life

Share Your Comments on Thought Leader Life

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.