In this episode, Mitchell Levy, Chief Instigator of Ahas at the Aha Amplifier (http://AhaAmplifier.com), and his co-host for the month, #ThoughtLeader Kami Huyse, CEO of Zoetica Media (http://www.zoeticamedia.com), hold a very interesting interview – in a refreshingly different format – with Dr. Jay Apte of VedaFoods (http://www.vedafoods.com). Kami turns the tables as she throws in questions to Mitchell about the engagement of @happyabout in cause marketing for #VedaFoods. Having been convinced of the benefits of Veda Foods, Mitchell says the partnership with Dr. Jay Apte’s company in cause marketing is about enabling non-profits to bring the benefits of Veda Foods to their own membership. With almost 30 percent of Americans diagnosed to be diabetic or pre-diabetic, Veda Foods is helping many people live and eat healthier, as it promotes the complete approach of Ayurvedic medicine. Kami notes that the first thing to do when doing cause marketing with nonprofits is to determine the objectives and identify the people you are trying to reach. It’s also important to discuss with the cause marketing partner, like a nonprofit, what the stakes are and the advantages that each will get out of the campaign. You also need to set clear metrics in order to be able to measure success.
In cause marketing, it’s best to find your “superpower”and use that to reach out to the community. Kami says it’s usually not effective if you’re doing something that does not make you different from the rest. Find a cause that shines and teach your team to be passionate about it.
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Here are a couple of AhaMessages from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.
• Who doesn’t want to wake up in the morning and have a job where they’re making a difference in people’s lives? @kamichat #TLL
• Two questions before going into cause marketing: What are your goals, and who are the people you’re trying to reach? @kamichat #TLL
• A strategy for cause marketing is to work on the marketing campaign that nonprofits can use for their membership base. @happyabout #TLL