FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / Thought Leader Life / #086: Linda West, Rachel Rosin & Paula Chiocchi on the Facets of Email Marketing
Thought Leader Life Podcast Album Art

#086: Linda West, Rachel Rosin & Paula Chiocchi on the Facets of Email Marketing

August 29, 2015 by Mitchell Levy Leave a Comment

http://traffic.libsyn.com/fir/FIRThoughtLeaderMM-086.mp3

Podcast: Play in new window | Download (Duration: 33:46 — 15.5MB) | Embed

Subscribe: Google Podcasts | Email | RSS | More

Linda West

Rachel Rosin

In this episode, Mitchell Levy andhis co-host for the month, Paula Chiocchi,founder and B2B Email Marketing Diva at Outward Media, Inc. (OMI http://www.outwardmedia.com), hold a refreshing discussion with two brilliant women at Act-On software (http://www.act-on.com), Linda West and Rachel Rosin. The conversation digs into the facets of email marketing and how marketers can best use this channel to achieve success. Rachel and Linda maintain that the email marketing we used to know is now dead because it has evolved, the techniques have changed, and the measurement for success is different. They emphasize the importance of email marketing as they explain why in today’s world, a more important measurement for success is click-through rates, not open rates. Linda notes that there are different ways to use email to help people engage withyour brand. With email marketing, you can send the right message at the right time to the person you want to reach. Linda and Rachel also cite a study that shows trigger emails actually having higher open rates than normal stand alone emails.

There are a number of techniques and best practices shared by Linda and Rachel in using email marketing to engage customers. Linda likens email marketing to developing a relationship with someone: you don’t ask someone to marry you on your first date. Develop a long-term relationship with your customer to make it work. Rachel also suggests using video and animated banners to make your email more attractive to the customer. When developing your content, think about what your future customer needs. At the end of the day, customers want to know what your product is about, but they first want to know how it relates to what they do.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of AhaMessages from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• Email marketing is definitely not dead, the techniques havejust changed. @Rosin_Rachel #TLL
• Your buyer needs somebody to relate to. It’s not what your company is, it’s the why. @happyabout #TLL
• Email is half art, half science. @MissLindaWest #TLL
• In the next 20 years, we could lose about a million B2B salespeople because of the Internet. @outwardmediainc #TLL

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • Passport Travel Marketing & PR #035: Email Marketing
  • The Spin Sucks Podcast with Gini Dietrich (album art)
    Spin Sucks Podcast #64: Email Marketing That Doesn't Suck
  • Thought Leader Life Podcast Album Art
    #085: Paula Chiocchi & Mitchell Levy on Email Marketing Success

About Mitchell Levy

Global Credibility Expert Mitchell Levy (https://aha.pub/MitchellLevy) is a TEDx speaker and international bestselling author of over 60 books. A general theme heard from the clients he's ghostwritten books for and the hundreds of thought leaders he's created credreels for is that he's "unconsciously competent at clarifying your message". https://firpodcastnetwork.com/team_member/mitchell-levy/

Filed Under: Thought Leader Life

Share Your Comments on Thought Leader Life

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.