FIR Podcast Network

For Immediate Release: Podcasts for Communicators

  • Home
  • Shows
  • Episodes
  • People
  • Blog
  • Subscribe
  • Sponsors
  • Contact Us
    • Join the FIR Podcast Network
  • Archives
You are here: Home / Thought Leader Life / TLL #078: Balancing Personal & Corporate Brands
album art: Thought Leader Life

TLL #078: Balancing Personal & Corporate Brands

July 15, 2015 by Mitchell Levy Leave a Comment

http://traffic.libsyn.com/fir/FIRThoughtLeaderMM-078.mp3

Podcast: Play in new window | Download (Duration: 36:32 — 16.7MB) | Embed

Subscribe: Google Podcasts | Email | RSS | More

Emily Reichert

In this episode, Mitchell Levy and his co-host for the month of June, Todd Van Hoosear (@vanhoosear), Vice President for Public Relations and Stakeholder Engagement at HB Agency, hold a very interesting discussion with Greentown Labs, Inc. CEO Emily L. Reichert (@EmilyLReichert). The focus of the discussion is on B2B #ThoughtLeadership, particularly on how to build your own brand around the company brand. Mitchell stresses that balancing the two has been a big concern for companies to figure out. Emily agrees, noting that CEOs should always be thinking about how to use one’s personal brand to build the corporate brand. They are two separate things that are important to grow together. Think about what you want to put out there, and ask the question: “When people think about me, what do I want them to feel?”

The discussion also touched briefly on the appropriateness of traditional venture capital models in today’s world and how Emily and Greentown Labs have shown that small companies can move forward with innovation without turning to venture capital. What Greentown Labs does is drive #ThoughtLeadership for start-ups and provide opportunities for companies to become #ThoughtLeaders in their own space. Emily also explains why they appreciate companies that actually outshine Greentown Labs in terms of marketing, because that means they have been successful in getting their client’s brand out.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• When people think about you, what do you want them to feel? @EmilyLReichert #TLL
• Every CEO should have a definitive response to a question about the direction of the company’s Twitter stream. @happyabout #TLL
• Getting #ThoughtLeaders on board to interact with and help develop the company’s #ThoughtLeadership is the way to go. @vanhoosear #TLL

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)

Related Posts

  • THE RISE OF PERSONAL SEARCHES - Digital India Podcast on FIR Podcast Network-Web Marketing Academy
    THE RISE OF PERSONAL SEARCHES
  • album art: Inside PR
    Inside PR 520: Nike and corporate activism
  • IABC Fellows will explore Corporate Social Responsibility

About Mitchell Levy

Global Credibility Expert Mitchell Levy (https://aha.pub/MitchellLevy) is a TEDx speaker and international bestselling author of over 60 books. A general theme heard from the clients he's ghostwritten books for and the hundreds of thought leaders he's created credreels for is that he's "unconsciously competent at clarifying your message". https://firpodcastnetwork.com/team_member/mitchell-levy/

Filed Under: Thought Leader Life

Share Your Comments on Thought Leader Life

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Leave a Reply Cancel reply

Social connect:
Login Login with facebook
Login Login with twitter
Login Login with google

Your email address will not be published. Required fields are marked *

Connect with FIR

Support FIR

Become a Patron

Pledge as little as $1 per month to help support the existing stable of shows, make new shows possible, and be part of the growth of the FIR Podcast Network.

FIR Podcast Network Shows

FIR SPONSOR

The FIR Podcast Network is made possible by the generous support of our sponsors, of which we currently have none. Please reach out to us if you are interested in sponsoring FIR. Contact us at fircomments@gmail.com.

Looking for Older Episodes?

Visit the FIR Podcast Network Archives at forimmediaterelease.biz.

Join Our Facebook Community

Facebook Group Icon

FIR Podcast Network on Twitter

My Tweets

We Want Your Feedback

Email comments with or without audio attachments (5 MB/3 minute limit) to fircomments at gmail dot com.

North America Comment Line:
+1.415.895.2971

Europe Comment Line:
+44.20.3239.9082

Skype: fircomments

Promote FIR!

Let your readers and colleagues know about FIR by adding a logo to your blog or web page. Get it here!

FIR Podcast Network Logo

Help Spread the Word about FIR!

GaggleAMP: spread the word about FIR!

License

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

FIR Podcast Network website © 2023 Shel Holtz and Neville Hobson | Community Guidelines | Privacy Policy

Website development by WP Fangirl. Album art and design by Effective Edge Communications.