Our co-host for the month of April is Chris Kenton (@ckenton) and one of our guests was Chris Becwar (@cbec100).
In this episode, Mitchell Levy and his co-host for the month of April, Chris Kenton, interview #ThoughtLeader Sridhar Ramanathan, COO of Aventi Group. Mitchell and Sridhar met five or eight years ago, making this a great opportunity for them to reconnect. Sridhar has run a high technology marketing agency for many years, and he has been able to observe and witness a tremendous transformation in the business world, where what used to be big value added to integration and implementation has now led to a dramatic change in the channel. There is a great emphasis on making a sharp point on a value proposition for the channel partner, where their value and how they make money is really defined.
In the past, service always meant professional services like integration and support, but now it seems to mean something a bit different in terms of trying to ensure that clients are getting business value added from the solution that’s being provided. Sridhar emphasizes that the value proposition for the channel partner plays an important aspect and is more about professional services. If one starts to look for solution providers, then the service they’re offering are more like advisory services, where their solution companies add value by presenting insights, risks, threats, or opportunities. Sridhar highlights another core of the best practice-sharing companies, in which customers look to the channel partner and ask what practices they are seeing from the client base and seek assistance on how to leverage those practices. He exclaims that it’s a very high value contribution that the other partner can make.
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Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.
- There is tremendous transformation going on in business models, especially in the channel. @sramanathan #TLL
- Professional service now seems to be trying to ensure that clients get the business value-added solution. @ckenton #TLL
- Looking across the entire business world, everything is changing, which includes the nature of the channel. @happyabout #TLL
- Successful companies are focusing on thought leadership. @sramanathan #TLL