Podcast: Play in new window | Download (Duration: 37:03 — 42.4MB) | Embed

Subscribe: Google Podcasts | Email | RSS

Welcome to the 28th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy.

Is ecommerce creating a lazy society?

 A little but is it because of a lack of time or choice of products and services?

 More affordable.

 Reduces traffic on roads.

 Time saving.

 Trust factors –

 Addiction – excessive expense, too easy

And is it only ecommerce or technology as a whole?

 Maps

 Entertainment at home

 Ask Google questions – researching, libraries, etc.

 Running errands

 Reminders

 A recent study shows more than 50% of Europeans can’t recall their

children’s phone numbers without the help of their mobile phones.

 The Indian e-commerce industry is poised to cross USD 100 billion by 2020 –

Assocham-PwC study

Experts are of the view that online grocery will become one of the top three most attractive segments for

online retailers, after electronics and apparel.

The India Brand Equity Foundation estimates that food and grocery accounted for 69% of India’s $490-

billion (Rs 300-lakh crore) retail sector in 2013, followed by apparel at 8%.

What gets delivered home nowadays?

 Groceries, appliances, books, clothes, and myriad other products

 Diamonds – jewelery, silver and gold coins

 Aquarium fishes, aquatic plants

 Toilet seats, commodes, walking support, arm support for senior citizens

http://www.seniorshelf.com/categories/Mumbai-Daily-Living-Aids-Mumbai-Bathroom-Accessories/cid-CU00156900.aspx

 Pet food

 Homemade food (Dabbawallas are doing the delivery from home to workplaces),

watscooking.com – enter location and find food cooked by home chef’s near you. In fact

awatscooking caters not only to some non-metro cities in India (Eluru, TN; Kurnool, AP; but also

UAE, UK, US, Canada, Malaysia, etc.)

 Packages and documents – you don’t have to go a to a courier service – pickparcel.com

 Task allocation – hire a PA – http://www.russsh.com/ – book a task for kind of a PA to complete

for you-  send any item like bakery to cash or cheques or even a bulk item – from your home to

wherever it needs to go. They have a blog on how Basketball Player Gets A Finger Splint

Delivered When Local Pharmacy Ran Out Of Stock Our cash on delivery (COD) and

express delivery (under 90 minutes) makes it convenient for working adults, single

parents and senior citizens.

 Night food delivery services – night dragon, Mumbai; wokntava, bengaluru;

 Fly By Knight, Mumbai – Other than food, the company offers items such as cigarettes, lighters,

condoms, and medicines, as most paan-shops and pharmacies are closed

Factors behind the rise of online shopping with home shipping:

 More internet users

 Changing consumer expectations – on demand, immediate

 Technology improvements and accessibility

 Choice of payment options – Cards, COD, netbanking, EMIs, etc.

 Geolocation targeting of consumers

Recently funded hyperlocal companies:

 Grofers

 Tinyowl

 PepperTab

 Swiggy

 UrbanClap

 Localoye

 Spoonjoy

http://yourstory.com/2015/08/hyperlocal-e_commerce/

Hyperlocal services is a platform to enable local offline services from anywhere, anytime.

Require:

 Facilitating local offline services – serving as partners rather than competition

 Hyperlocal is more trusted than ordinary ecommerce – as they connect people to nearby stores

and services that are reachable in case of complaints

 Through an online mode of discovery and booking

 With a channelized workforce for delivery

 Satisfy an immediate need

 Support local neighborhood stores, mom-and-pop shops, etc.

 Enables online avenue to stores that do not have a home delivery model or bandwidth

 Within hyperlocals, services have higher margins of around 20% as opposed to

product based models which earn 2-10% margins or even non-hyperlocal e-

commerce companies, which operate on 3-7% margins, depending on the

category. (http://www.financialexpress.com/article/economy/much-ado-about-

hyperlocals/132045/)

Examples:

 Local Baniya 

 While Flipkart was reportedly considering entering the online grocery delivery

space

 Delyver – recently bought by BigBasket – order cakes, meats, groceries, food, etc.

 Amazon’s KiryanaNow – Amazon aims to deliver the goods “within 2-4 hours” using its

own logistics, the neighbourhood store’s staff, or one of its logistics partners

(http://gadgets.ndtv.com/internet/news/amazon-india-unveils-kirana-now-service-with-same-

day-delivery-674805) In the US, Amazon has been offering a grocery delivery service

called Amazon Fresh.

 Amazon Kirana is already operational as a pilot in Bengaluru – currently being reworked.

 Paytm has launched Zip mobile app and is testing in Bengaluru – pulled back.

 Ola has launched Ola store, an hyperlocal grocery mobile app.

groceries

Zopnow

Peppertap

Jiffstore

Instafrsh

Ninjacart

Food – Restaurants

Tinyowl

Swiggy

Justeat

TapTap Meals

Food – Chefs

Holachef

BiteClub

Medicine

1mg

Pluss App

Horizontal

Grofers

Delyver (Acq by BigBasket)

Lazylad

Concierge (Point to point)

StreetJumper

Bhejjo

B2B

Roadrunnr

Grab

Shadowfax

Gray Routes

Opinio

LataHun

TownRush

Pickingo

Discovery/Deals

Wooplr

Niffler

CrownIt

MadPiggy

Others 

Zopper  (Electronics)

StoreWalk  (Fashion)

http://www.slideshare.net/Tracxn/tracxn-hyperlocal-delivery-landscape-july-2015

Challenges – from Alagu Balaraman, partner and MD, Indian operations, CGN Global India, a supply

chain management consulting firm.

 Training of people in services is very difficult as each individual has to be

available wherever the customer is located

 Service people must know how to handle a customer – he represents your brand

 services industry is rather fragmented, it is difficult to form partnerships with

associations or groups of such service providers, as specialists are spread out

across the country

 creating a need for services might be difficult as people may already have their

own local set-up in place – but that mindset is changing.

http://www.financialexpress.com/article/economy/much-ado-about-

hyperlocals/132045/

more info : 

https://digitalindia.withgoogle.com/intl/en-in#cards

http://googleindia.blogspot.in/2015/12/digital-india-with-google-translating.html

https://www.youtube.com/watch?list=PLCGuWjbroLt3Wv2uOOEX19RNFeh4KwNxh&v=_08znUixyS0

https://www.youtube.com/watch?v=nbIHscEjdOw&index=2&list=PLCGuWjbroLt3Wv2uOOEX19RNFeh4KwNxh

http://www.adageindia.in/digital/more-indians-are-buying-diamonds-online/articleshow/50164619.cms

Editor  : Bharani 

You can share your feedback at: suresh@webmarketingacademy.in

Facebook: https://www.facebook.com/webmarketingacademy
Website: http://www.webmarketingacademy.in
Follow us on twitter:  @wmaindia Until next time, have a good one

About Suresh Babu

Suresh Babu is a Corporate Digital Marketing Trainer, Faculty, Founder & CEO of Web Marketing Academy. A digital marketing training academy located in Bangalore, India: https://www.webmarketingacademy.in
Suresh has trained Corporates like Cognizant, Accenture, Yahoo India, ABB, Huawei in Digital Marketing, Social Media Marketing, Google Analytics & Google Adwords. You can connect with him on LinkedIn: https://www.linkedin.com/in/sureshbabutr