Welcome to the 28th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy.
Is ecommerce creating a lazy society?
A little but is it because of a lack of time or choice of products and services?
Reduces traffic on roads.
Trust factors –
Addiction – excessive expense, too easy
And is it only ecommerce or technology as a whole?
Entertainment at home
Ask Google questions – researching, libraries, etc.
A recent study shows more than 50% of Europeans can’t recall their
children’s phone numbers without the help of their mobile phones.
The Indian e-commerce industry is poised to cross USD 100 billion by 2020 –
Experts are of the view that online grocery will become one of the top three most attractive segments for
online retailers, after electronics and apparel.
The India Brand Equity Foundation estimates that food and grocery accounted for 69% of India’s $490-
billion (Rs 300-lakh crore) retail sector in 2013, followed by apparel at 8%.
What gets delivered home nowadays?
Groceries, appliances, books, clothes, and myriad other products
Diamonds – jewelery, silver and gold coins
Aquarium fishes, aquatic plants
Toilet seats, commodes, walking support, arm support for senior citizens
Homemade food (Dabbawallas are doing the delivery from home to workplaces),
watscooking.com – enter location and find food cooked by home chef’s near you. In fact
awatscooking caters not only to some non-metro cities in India (Eluru, TN; Kurnool, AP; but also
UAE, UK, US, Canada, Malaysia, etc.)
Packages and documents – you don’t have to go a to a courier service – pickparcel.com
Task allocation – hire a PA – http://www.russsh.com/ – book a task for kind of a PA to complete
for you- send any item like bakery to cash or cheques or even a bulk item – from your home to
wherever it needs to go. They have a blog on how Basketball Player Gets A Finger Splint
Delivered When Local Pharmacy Ran Out Of Stock Our cash on delivery (COD) and
express delivery (under 90 minutes) makes it convenient for working adults, single
parents and senior citizens.
Night food delivery services – night dragon, Mumbai; wokntava, bengaluru;
Fly By Knight, Mumbai – Other than food, the company offers items such as cigarettes, lighters,
condoms, and medicines, as most paan-shops and pharmacies are closed
Factors behind the rise of online shopping with home shipping:
More internet users
Changing consumer expectations – on demand, immediate
Technology improvements and accessibility
Choice of payment options – Cards, COD, netbanking, EMIs, etc.
Geolocation targeting of consumers
Recently funded hyperlocal companies:
Hyperlocal services is a platform to enable local offline services from anywhere, anytime.
Facilitating local offline services – serving as partners rather than competition
Hyperlocal is more trusted than ordinary ecommerce – as they connect people to nearby stores
and services that are reachable in case of complaints
Through an online mode of discovery and booking
With a channelized workforce for delivery
Satisfy an immediate need
Support local neighborhood stores, mom-and-pop shops, etc.
Enables online avenue to stores that do not have a home delivery model or bandwidth
Within hyperlocals, services have higher margins of around 20% as opposed to
product based models which earn 2-10% margins or even non-hyperlocal e-
commerce companies, which operate on 3-7% margins, depending on the
While Flipkart was reportedly considering entering the online grocery delivery
Delyver – recently bought by BigBasket – order cakes, meats, groceries, food, etc.
Amazon’s KiryanaNow – Amazon aims to deliver the goods “within 2-4 hours” using its
own logistics, the neighbourhood store’s staff, or one of its logistics partners
day-delivery-674805) In the US, Amazon has been offering a grocery delivery service
called Amazon Fresh.
Amazon Kirana is already operational as a pilot in Bengaluru – currently being reworked.
Paytm has launched Zip mobile app and is testing in Bengaluru – pulled back.
Ola has launched Ola store, an hyperlocal grocery mobile app.
Food – Restaurants
Food – Chefs
Delyver (Acq by BigBasket)
Concierge (Point to point)
Challenges – from Alagu Balaraman, partner and MD, Indian operations, CGN Global India, a supply
chain management consulting firm.
Training of people in services is very difficult as each individual has to be
available wherever the customer is located
Service people must know how to handle a customer – he represents your brand
services industry is rather fragmented, it is difficult to form partnerships with
associations or groups of such service providers, as specialists are spread out
across the country
creating a need for services might be difficult as people may already have their
own local set-up in place – but that mindset is changing.
more info :
Editor : Bharani
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