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In this episode, digital communications strategist Krishna De is in conversation with Susan Wenner Jackson, VP of content partnerships for Ahalogy, a visual content communications technology platform that connects enterprise brands with content creators to create and share trending content on Pinterest.
Together they explore the latest research trends and tips for Pinterest marketing success.
Talking Social Business Episode 010 Show Notes
00:00 Introduction to the show
02:11 The background to this episode on best practice tips for using Pinterest for business
06:28 The benefit of Pinterest for businesses looking to curate content and attract leads
07:44 The importance of imagery for Pinterest sharing content and discovering what people share from your website to Pinterest
09:42 Understandng what ‘pinnable content’ is comprised of
11:33 How UK consumers are using Pinterest in the UK
17:21 Key recent changes for Pinterest and how it has evolved from a social to a search platform
20:20 The benefit of Rich Pins for Pinterest marketing and the introduction of ‘How To’ pins
23:46 How to maximise conversions on your website for Pinterest traffic
24:57 Ensuring that your Pinterest account is a business account and updating your content to benefit from Pinterest traffic
26:30 Tips for local businesses on Pinterest
27:12 Understanding Pinterest’s ‘Universal Pin Descriptions’
29:14 Trends for what is working for image sizes on Pinterest and how to make your images stand out
32:10 Best practice tips for Pinterest promoted pins that are now available in the UK
34:40 Data from Pinterest on how Pinterest is being used in the UK
36:54 How brands and businesses can work with Ahalogy for consumer research
39:10 Tips for cross promoting your Pinterest content
39:55 The different types of visual content that can be shared to Pinterest
40:47 Time saving tips for Pinterest marketing success
43:04 How to learn more about Ahalogy service and research
46:30 Susan’s favourite mobile apps of the moment
50:10 Two tools you can use to make images, panoramic and 360 images interactive
57:00 How to connect and leave feedback for Talking Social Business
Resources For The Show
Learn more about Ahalogy here
Learn about the research from Ahalogy about Pinterest users in the UK here
Access promoted Pins on Pinterest – now available in the UK here
Tips for using Pinterest promoted pins – learn more
Tips for saving time when using Pinterest for communications – read this article
Follow Krishna’s Pinterest tips boards here
Goodreads mobile apps recommended by Susan Wenner Jackson
Insight Timer meditation apps recommended by Susan Wenner Jackson
Create interactive images using Thinglink on desktop and mobile – learn more about the platform here
See an example of an interactive image for a brand journalism toolkit here
Learn about creating interactive panoramic and 360 images using Seekbeak here
Listen to the review of RTE MoJoCon here
Send Krishna a private message on Twitter, Facebook or Instagram if you have questions about the content this episode, or you can schedule a conference call with me here
Remember to subscribe to the show so that you do not miss future episodes, and if you enjoy the show, please do consider leaving a review on iTunes.
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