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In this episode, digital communications strategist Krishna De is in conversation with Susan Wenner Jackson, VP of content partnerships for Ahalogy, a visual content communications technology platform that connects enterprise brands with content creators to create and share trending content on Pinterest.

Together they explore the latest research trends and tips for Pinterest marketing success.

Talking Social Business Episode 010 Show Notes

00:00 Introduction to the show

02:11 The background to this episode on best practice tips for using Pinterest for business

06:28 The benefit of Pinterest for businesses looking to curate content and attract leads

07:44 The importance of imagery for Pinterest sharing content and discovering what people share from your website to Pinterest

09:42 Understandng what ‘pinnable content’ is comprised of

11:33 How UK consumers are using Pinterest in the UK

17:21 Key recent changes for Pinterest and how it has evolved from a social to a search platform

20:20 The benefit of Rich Pins for Pinterest marketing and the introduction of ‘How To’ pins

23:46 How to maximise conversions on your website for Pinterest traffic

24:57 Ensuring that your Pinterest account is a business account and updating your content to benefit from Pinterest traffic

26:30 Tips for local businesses on Pinterest

27:12 Understanding Pinterest’s ‘Universal Pin Descriptions’

29:14 Trends for what is working for image sizes on Pinterest and how to make your images stand out

32:10 Best practice tips for Pinterest promoted pins that are now available in the UK

34:40 Data from Pinterest on how Pinterest is being used in the UK

36:54 How brands and businesses can work with Ahalogy for consumer research

39:10 Tips for cross promoting your Pinterest content

39:55 The different types of visual content that can be shared to Pinterest

40:47 Time saving tips for Pinterest marketing success

43:04 How to learn more about Ahalogy service and research

46:30 Susan’s favourite mobile apps of the moment

50:10 Two tools you can use to make images, panoramic and 360 images interactive

57:00 How to connect and leave feedback for Talking Social Business

Resources For The Show

Learn more about Ahalogy here

Learn about the research from Ahalogy about Pinterest users in the UK here

Access promoted Pins on Pinterest – now available in the UK here

Tips for using Pinterest promoted pins – learn more

Tips for saving time when using Pinterest for communications – read this article

Follow Krishna’s Pinterest tips boards here

Goodreads mobile apps recommended by Susan Wenner Jackson

Insight Timer meditation apps recommended by Susan Wenner Jackson

Create interactive images using Thinglink on desktop and mobile – learn more about the platform here

See an example of an interactive image for a brand journalism toolkit here

Learn about creating interactive panoramic and 360 images using Seekbeak here

Listen to the review of RTE MoJoCon here

Send Krishna a private message on Twitter, Facebook or Instagram if you have questions about the content this episode, or you can schedule a conference call with me here

Remember to subscribe to the show so that you do not miss future episodes, and if you enjoy the show, please do consider leaving a review on iTunes.

About Krishna De

Before starting her own business, Krishna was on the board of a FTSE 100 company in Asia, North America, Western and Eastern Europe. She now works with clients across the globe both in person and through her online learning education programmes.

Krishna is particularly interested in visual storytelling using short form video and mobile live streaming, and how to develop visual content from quote images to gifs, and from photographs to online video with just your smartphone. You can join Krishna for her show on live streaming trends and best practice case studies at www.LiveStreamInsiders.com.